I’m José, an award-winning Creative Director with an Art Direction background.
Born in Lisbon, based in Berlin.
I like beautiful things.

I have worked and lived in 3 different countries and was lucky to  work with top agencies and brands both on a local, regional and global levels.
Those include agencies like DDB Berlin, BBDO Proximity Spain, Ogilvy Spain, Jung von Matt Hamburg, Lowe Lisbon and clients like Volkswagen, Sony, Kia, Hyundai, Mercedes, Panasonic, Audi, Skoda, to name but a few.
Currently, I work at Innocean’s European Creative Hub in Berlin, where I create and lead european and global work for brands like Kia, Hyundai and Sony.

Throughout my career, I've won more than 70 local and international awards, including Cannes Lions, One Show, D&AD, Clio, Epica, New York Festivals, etc.
My work is part of the permanent collection of the Poster House Museum in New York.
I'm also ranked #9 Art Director in the world by advertising magazine Lürzer's Archive for the last 3 years (as of 2020).

Hard facts below.
And by the way, I never brag this much about myself. Pinky swear.

Wanna talk?
Wanna stalk?




Innocean Berlin
Creative Director
since March 2021

Innocean Berlin
Associate Creative Director
February 2020 - February 2021

Innocean Berlin

Creative Lead
August 2018 - January 2020

DDB Berlin
Senior Art Director
April 2015 - June 2018

Proximity Barcelona
Senior Art Director
February 2014 - April 2015

Senior Art Director
June 2013 - January 2014

BAR Lisboa
Senior Art Director
November 2012 -May 2013

Ogilvy Barcelona
Senior Art Director
October 2011 - October 2012

Jung von Matt Hamburg
Junior Art Director
June 2011 - October 2011

Ogilvy Barcelona
Art Director
August 2010 - April 2011

Strat Lisboa
Junior Art Director
November 2008 - August 2010

Lowe Lisboa
Junior Art Director
November 2006 - November 2008

McCann-Erickson Lisboa, JWT Lisboa
Trainee Art Director
January 2006 - October 2006

Selected Clients








Millennium BCP





Super Bock


Terre des Femmes





Cannes Lions
1x silver
1x bronze
5x shortlist

1x graphite

One Show
1x bronze
3x merit
1x shortlist

Clio Awards
1x bronze
1x shortlist

ADC Awards
2x merit

1x silver
1x bronze
1x shortlist

New York Festivals
2x bronze
7x shortlist

1x gold
2x merit

2x bronze
8x shortlist

Effie Europe
1x shortlist

Cresta Awards
1x gold
1x bronze

ADC Germany
2x silver
2x bronze
2x merit

5x shortlist

1x FWA of the day

El Sol
1x silver

AdForum PHNX Tribute
5x bronze

Portuguese Creative Club
2x gold
8x shortlist

International CGI Awards 2017
1x shortlist

Young Glory 2015
1x bronze
5x finalist
5th place worldwide

Cannes Young Lions Portugal
1x silver
1x bronze

Eurobest Young Creatives Portugal
1x bronze

Judging / Mentoring

Webby Awards Jury since 2023

AdStars Grand Jury 2022

New York Festivals Grand Jury 2021 
Digital & Mobile

New York Festivals Grand Jury 2020
Film Craft

The AdForum PHNX 2020
Film & Digital Jury

FePi - Independent Advertising Festival 2020
Art Direction Jury

Young Ones Portfolio Review 2020

One Eyeland Photography Awards 2019

Mentoring Miami Ad School
students since 2016

Other Recognitions

Creativity Editor's Pick x2

Poster House Museum New York
Part of the permanent collection

Lürzer's Archive
#2 Art Director in Germany (last 10, 5 and 3 years)
#8 in the World for the past 3 years
3x Print of the Week
24x in Book
Top 10 Print Ads 2016
2x featured on 200 Best Digital Artists

Best Ads on TV
11x Best of the Week
#1 Art Director in Germany (all time, last 10 years, last 5 years)

Vimeo Staff Pick

Featured on Contagious Magazine

Featured on Behance

Featured on Communication Arts

Featured on FWA

Featured on Shots

Featured on Little Black Book

Awwwards Top 100 Fonts 2014

Font of the Day - Creative Bloq 

Font of the Day - Design Beep