Launching the new Golf

Volkswagen relaunches their most iconic car in the wake of Dieselgate

One of the hardest jobs I ever worked on. 
In the wake of the "Dieselgate" scandal, we were tasked to create the Golf 2017 global launch campaign (talk about great timing, eh?). 15 months on a job that involved lots of politics, frustration, countless legal checks,  but in the end turned out a solid film campaign.

Year: 2017
Client: Volkswagen
Agency: DDB Berlin
My Role: Concept & Art Direction

Golf Hatch

Golf Variant


Golf GTE

Golf GTI

Golf GTD