Grannies

The leading experts in Pedestrian Detection

The best technologies are the ones based on real life insights. 
Like the Kia Pedestrian Detection, which keeps an eye out for pedestrians and takes action to prevent accidents from happening. A useful safety feature, inspired by the real specialists in people-spotting. 

Year: 2019
Client: Kia Motors
Agency: Innocean Berlin
My Role: Creative Lead, Concept & Art Direction