Back in 2013, I was freelancing for a few months, which means I had a lot of time,
One of the perks of having a lot of time is that you're able to try new things,
That's how I came to create Hipstelvetica, an experimental display typeface based on the all-time favourite Helvetica.
Soon after the launch, it became one of the most successful ever typographic projects on Behance.
With more than 160k+ views and 100k downloads, I guess I can say Hipstelvetica has become mainstream now.
Client: Personal Project
My Role: Concept, Art Direction & Type Design