On to Better

An "all-in-one" campaign to promote Hyundai's lineup of electrified SUVs

Launching the new Tucson, Hyundai's flagship model in Europe? Check.
Promoting the broadest range of electrified SUVs available today? You got it.
Capturing the brand's relentless drive on the pursuit of excellence and constant improvement, living up to the vision of its founder? Right on.
Shooting and post-producing 7 different cars during a global pandemic? No biggy.

A tough job demands a tough gang.
We teamed up with world-class director Sebastian Strasser, academy award-winner DOP Linus Sandgren, post-wizards The Mill Berlin & London and the star composer Apparat to bring to life the largest campaign Hyundai has ever done in Europe.
And now, on to better.

Year: 2020
Client: Hyundai Motors Europe
Agency: Innocean Berlin
My Role: Creative Direction, Concept & Art Direction

Main Campaign Film

Director's Cut

Making Of

Some Stills from the Film

Behind the scenes