Slow Dogs

Bad timing is everything.

These guys may not be the best at playing catch, but they sure do a great job demonstrating why the Kia Forward Collision-Avoidance Assist is so important.

When you’re driving and suddenly need to hit the brakes, every millisecond counts. Having a short reaction time can be the difference between an accident or just a near-miss.

Year: 2020
Client: Kia Motors
Agency: Innocean Berlin
My Role: Creative Direction, Concept & Art Direction