Vasco is the mascot of Lisbon's Oceanarium, one of the biggest aquariums in Europe.
But he's more than just a mascot. His role is to help the brand educate children about oceans and their preservation.  After releasing a campaign to present the mascot, we were challenged by the client to communicate Vasco's mission.
The problem? We had virtually no budget and a media plan of only 70 CLPs. Our solution? Check below 😉

My Role Creative, Art Director,
Agency Lowe Lisboa
Client Oceanário de Lisboa

The team
CD: Susana Albuquerque
CD: João Coutinho
Copywriter: César Silva


 

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