Vasco is the mascot of Lisbon's Oceanarium, one of the biggest aquariums in Europe.
But he's more than just a mascot. His role is to help the brand educate children about oceans and their preservation. After releasing a campaign to present the mascot, we were challenged by the client to communicate Vasco's mission.
The problem? We had virtually no budget and a media plan of only 70 CLPs. Our solution? Check below 😉