One of the hardest jobs I have ever worked on.
In the wake of the "Dieselgate" scandal, we were tasked to create the Golf 2017 global launch campaign (talk about great timing, eh?). A job that involved lots of politics, countless legal checks, frustration and sleepless nights, but in the end turned into a solid film campaign.
A great team effort, with many people contributing for the final result.
My team partner and I, along with the creative directors, were also responsible for all of the production process, from the first to the many final steps.
My Role Creative, Art Director
Agency DDB Berlin
CCO: Myles Lord
ECD: Gabriel Mattar
CD: Ricardo Wolff
Copywriters: Pedro Lourenço, Jack Christensen, Thomas Bengtson, Chiara Chessa, Nicolas Holz, Eniola Falase
Art Directors: Alan Dindo, Isabella Jorgensen, Ahmet Kilic
Account Managers: Tim Jüngling, Leonie Knorr
Production Company: Markenfilm
Director: Jonathan Herman