The great majority of us are not as adventurous and well-traveled as we might think we are. In fact, if we think about it, we are surrounded by ordinary objects that have traveled way more than us.
Based on this simple but very powerful insight, we created a series of print ads that tell the exciting stories of a paper clip, a disposable lighter, a coin, and a pencil, in a way that pokes fun at our own sedentary lives.

My Role Creative, Art Director, Photographer
Agency DDB Berlin
Client Volkswagen

The team
CCO: Myles Lord
ECD: Gabriel Mattar
CD: Ricardo Wolff
Copywriter: Pedro Lourenço
Designer: Nadine Kunst